Wondering how you can get started with a simple yet effective skincare routine? We’ve got your back, Sis! These skincare tips can help you put together a simple skincare regimen that will have you glowing in no time.

As much as we love skincare, it can also be a bit of a mystery to those who are unfamiliar. At Aurum79, we strive to make all things beauty as simple as possible for you. In this post, we will guide you through an easy skincare routine and a few 5-star products that we know you’ll love. Let’s get into it!


Taking care of your skin doesn’t have to be complicated. Cleansing, moisturizing, and applying sunscreen (at least SPF 30 and broad-spectrum) are the three most basic phases of a skincare routine. However, after cleansing but before moisturizing, you can apply serums, toners, exfoliants, and prescription treatments.

To get the most out of your products, pay attention to the order you apply them. The more products you use, the more important this order becomes, so here are some step-by-step tips on layering them all.

STEP 1: Cleanser

When you wake up, wash your face. Applying products immediately after cleansing will help you better absorb the active ingredients in your other products throughout the day. Your skin type will dictate the type of cleanser you should use.

For Normal, Oily, Acne Prone, and Combo Skin, we recommend the PHOLK BEAUTY Daily Detox Face Wash. Without causing irritation, your skin will feel clean, rejuvenated, and healthy.

If you have Sensitive, Dry, and Dehydrated Skin, try the PHOLK BEAUTY Glow Replenishing Face Wash to help revitalize your skin.

STEP 2: Eye Cream

It’s essential to start with eye cream because you might forget to do it if you didn’t. Gently pat your eye cream on all-around your eyes with your ring finger. Your ring finger is the gentlest finger; using it to apply eye cream will keep you from pulling on the very delicate skin around that area.

Look for under-eye products that aid in tightening and reducing puffiness, which helps your skin stay healthy like the IN|HARMONY Brightening Eye Cream.

STEP 3: Toner

Toners are designed to further prepare your skin for the absorption of active ingredients, but which one you choose will depend on your skin type. A toner is a liquid product designed to gently refresh your skin while maintaining its natural moisture.

Those with acne-prone skin should look for toners with ingredients like glycolic acid or salicylic acid, making skin less oily. We recommend the IN|HARMONY Hydrating Hibiscus Toner.

STEP 4: Serum

This is an important step in the process to get the most out of your toner-prepped face. You can get serums for hydration & brightening and/or serums for dark spots & acne. If you are looking to get more value for your money, try this multitasking master that moisturizes, softens texture, reduces the appearance of dark spots and fine lines all at once – ELEMENTS OF ALIEL Glow Serum.

STEP 5: Moisturizer

Moisturizers hydrate and lock in moisture, which is why usually moisturizing formulations tend to be thicker than other layers. You can use different moisturizers depending on the way they feel. It’s possible to use a lighter product in the morning that integrates better with your makeup and save a heavier cream for the night.

An option that checks all the boxes and works with all skin types is the BEIJA FLOR NATURALS Acai Mango Lotion. This rich, creamy, yet light, facial moisturizer helps rescue dry skin and give your skin the perfect glow.

STEP 6: Sunscreen

Dermatologists agree that you should use sunscreen every day, even if you don’t go outside, to protect your skin from sun damage. You need to put on sunscreen every time you’re out in the sun. When the sun’s rays are too powerful, the collagen in your skin breaks down. Not only that, but if you have dark spots or melasma, the sun’s aging UVA rays can make them worse! In addition, some skincare products can make skin more vulnerable to the sun.

Choose a comfortable product that is compatible with your daily routine. Check out the UNSUN COSMETICS Mineral Tinted Sunscreen SPF 30, this sunscreen helps to minimize your pores and moisturize the skin. Best part? It also doubles as a color corrector and can be worn alone or as a primer before you apply makeup. Available in 3 shades that cover a wide range of skin tones from light to dark.

STEP 7: Makeup Remover/Cleansing Oil

Before you hit the sheets, take it all off! At night, wash your face with an oil-based cleanser, like the No. 30- Botanical facial Cleansing Oil. The amazing thing about this product is that it cleanses, tones, nourishes, and moisturizes all at once so it gives you great value for your money. We love a great multi-tasking product!

Also, note that regular exfoliation is essential because cleansing alone can’t remove things like excess dead skin cells on top of the face’s surface, which can physically block your shine. It’s best to do this at night, especially if you wear a lot of makeup. It helps to clear up any dirt and oil build-up from the day.

And there you have it! Follow these steps and you’re on your way to better skin.

Please know that don’t have to do this on your own. Remember that you need to be consistent, and patient to see true results (a general rule of thumb is 1-3 months). However, if you’ve tried all of the above and don’t notice any improvements, try making an appointment with a licensed esthetician who has a lot of experience working with people who have darker/brown skin.

In the meantime, Visit Aurum79 Beauty to shop a range of clean, effective Black & Brown-owned beauty brands.

Hispanic Heritage Month is coming to an end but we have some great Latinx beauty brands you can celebrate 24/7!

In a world where the standard of beauty often seems monolithic, largely appealing to the young or European standards, Black and Brown women can often feel excluded. It’s great that the beauty industry is expanding and working towards becoming more inclusive, but let’s be real, we still got a ways to go. Finding high-quality, artisan beauty products made by people of color is still a challenge. Here at Aurum79 Beauty, we are always on the hunt to introduce a world of beauty and that prioritizes your skin, hair, and wellness needs, including some of the best Latinx brands.

Hispanic communities are among the largest minority groups in the US, at more than 60 million people and 18% of the total U.S. population. According to Beauty Inc “The Latinx beauty shopper outspends peers by nearly 30%”. Although they are some of the top beauty spenders they are also among the least recognized when it comes to the brand makers. We want to change this narrative by supporting Latinx businesses and giving them a platform to share their amazing beauty products. Check out some of our Latinx Aurum79 Beauty partners below!

Ella’s Eve:

Founded by Dominican sisters Melissa Polanco and Lissa Martinez, Ella’s Eve Cosmetics is a Latina-owned makeup brand that promotes confidence and celebrates inner beauty.  Recognizing that there was a lack of Latinx representation in the beauty space, the sister duo wanted to do something about it. Through this realization and a newfound love for makeup, the sister duo eventually launched Ella’s Eve.  Shop the highly pigmented “Make It Your Eve” Eyeshadow Palette, with 15 highly pigmented colors and various finishes for any, and every occasion.

Pink Root:

Pink Root’s motto is “We don’t believe in bad hair, just bad hair care”. This natural haircare brand was created to help improve the transition from chemically treated and heat damaged hair to natural hair. It’s also great for maintaining healthy curls and coils. All of the ingredients have been carefully chosen to nurture and revitalize all textures and hair types.  Founder Mariel Mejia who was born in NYC and is of Dominican heritage was inspired to create the brand after her own hair frustrations.  “I grew up constantly relaxing and straightening my hair because it was considered less than. I thought these methods of altering my texture were perfectly normal until I was about 18 years old and realized how much damaged this caused my hair” she told us in a Q&A.  She was left with a lot of irreversible damage and wanted to change the narrative of the natural hair care industry. She created her own formulas in her mother’s kitchen and noticed a significant change her hair, from then she knew she was on to something. 

Shop the full line to keep curls and coils looking healthy and fab;  the Leave-In Conditioner, Curl Enhancing Lotion, and Curl Styling Paste. Every product is designed to rejuvenate dry, damaged, and/or dull hair. Her nourishing formulas also soften, smooth, and fight frizz on those extra humid days.

We’re always on the lookout for beauty brands that align with our mission, but drop us a line if there are any Latinx beauty brands you’d love to see on the site!


When’s the last time you treated yourself to a mini at home spa day? Sis, we are talking about the full package complete with a facemask, some candles, a good playlist…and maybe a glass of wine? If it’s been a while, this is your sign that it is time to indulge.

Adding weekly face masks to your skin care routine is going to level up your moisture game and your melanted glow.

Face masks with natural ingredients can:

  • Remove unwanted oils from your skin
  • Keep your skin hydrated
  • Slow wrinkles and other forms of aging
  • Unclog pores
  • Provide therapeutic relief

The key word here is natural. Make sure to check those labels! Some commercially produced face masks can contain harmful chemicals like formaldehyde. For your best skin and well-being, opt for Black-owned brands that prioritize your health as much as they prioritize your look. Natural ingredients like Moroccan rhassoul clay, turmeric powder, and activated charcoal will help to remove impurities while also nourishing your skin. We love these products from Natural Mixologist because they were created with TLC and you in mind.

No. 36 Turmeric and Honey Facial Mask

This mask uses the natural power of turmeric to help fade dark circles on your face while nourishing the skin. It’s also great for those with oily or acne prone skin. The turmeric and honey powder combo will help to soften and smooth for refreshed, glowing skin. This is a clay based mask, so it will need to sit and dry for about 15 minutes before washing it off.

What’s in it?

  • Turmeric Powder
  • Honey Powder
  • Bentonite Clay
  • Chamomile Flower Powder
  • Tea Tree Oil
  • Ylang Ylang Oil

No. 47- Adzuki Bean Cleanser, Detox Mask

Looking for a deep clean? This mask will cleanse and exfoliate your face while smoothing out your skin. It’s a gentle mask that was created for daily use! When grinded to an ultra-fine powder, Adzuki beans act as a natural cleanser. The Moroccan clay helps to pull out excess oil, dirt, and other debris. To use, massage this grain based cleanser onto your face, leave on for about 10 minutes before rinsing off. 

What’s in it?

  • Adzuki Bean
  • Moroccan Rhassoul Clay
  • Rose Petals Powder
  • Lavender Flower Powder
  • Essences of Rose Otto and Lavender

No. 35 – Detoxify Detox Activated Charcoal, Bentonite Clay and French Green Clay Mask 

Looking to detox your skin? Charcoal is a great natural ingredient for it. Activated charcoal helps to cleanse the skin while ingredients like french green clay, and bentonite clay clear the pores of bacteria and toxins. It’s a great weekly mask for those with acne-prone skin. Apply and leave on your face to dry for about 15 minutes before washing off with warm water.

What’s in it?

  • Activated Charcoal
  • French Green Clay
  • Bentonite Clay
  • Lavender Flower Powder
  • Chamomile Flower Powder
  • Essential Oils of Lavender and Rosemary

Face masks can be a game changer to your skin care routine. Just make sure that you are using products with all-natural ingredients that will nourish and protect your skin. It’s also important to keep in mind that great skin comes when you take care of yourself. It’s a benefit of overall Black wellness. Pay attention to what you are eating, how you are cleansing your face everyday and how much hydration your body is getting. When you take care of yourself you’ll look good and feel good too.

To shop incredible black/brown-owned beauty brands and a full collection of natural products check out Aurum79 Beauty.

Yes, The Maskne Struggle Is Real…

Wearing a mask has become a part of our everyday routine. You probably have a basket of cute masks in rotation to choose from before you head out. Whether you rock disposable or reusable masks, many of us are experiencing more breakouts around our masked areas – commonly referred to as “maskne”. When sweat, oil and bacteria are trapped under there, it creates the perfect opportunity for acne.

So what can you do about it? Don’t worry we have a few tips that can help!

1. Wash your mask often or throw it out.

We know it’s a pain but you should really try to wash your mask after each use. You wash your pillowcase often don’t you? Just like your pillow, your mask is a haven for all the gross stuff like dirt, oil, and dead skin cells. Also, it’s just safer to take extra precaution! Or you can make it easier on yourself and purchase disposables and call it a day.

2. Cleanse & remove makeup!

Cleansing is extra essential now since your skin is covered, especially if you’ve been wearing makeup. We recommend double cleansing! Double cleansing will ensure that all your makeup is removed in addition to dirt, bacteria and excess oil. We recommend the KoKo Moon Cleansing Oil as a first step to wipe away make up dirt, and grime, and then follow with the in|harmony balancing face cleanser for an additional cleanse and to help soothe breakouts, and prevent clogged pores.

3. Exfoliate

Your skin could use a nice reset after all that mask wearing. We highly recommend a light exfoliation to break down clogged and dead skin cells. Try Natural Mixologist’s No. 35 Detoxify Detox Activated Charcoal, Bentonite Clay and French Green Clay Mask. This mask is for days when you need something more than a typical cleanse. It deeply cleanses and detoxifies. It’s great for all skin types, including acne-prone skin.

4. Soothe & Spot Treat

Turmeric is a spice that has been used in Southeast Asia for centuries. It’s known for its anti-inflammatory, antimicrobial, and antioxidant properties that can help treat breakouts, reduce acne scarring, and bring out your natural glow. Give your skin the benefits of this wonder spice with Natural Mixologist’s No. 36 Turmeric and Honey Facial Mask that cleanses hydrates, and helps to treat acne & dark spots. It’s one of our best sellers for a reason!

Target and treat breakouts with the in|harmony hydrating hibiscus toner. Just a couple of sprays will help to purify skin by breaking down dead cells and increasing turnover. It tones and gently exfoliates as well and helps to control acne.

5. Pause on the makeup and moisturize instead.

Your best bet is to try and limit the amount of makeup you wear, especially under your mask to avoid clogging pores. Instead, use a moisturizer to keep skin hydrated and protected. Use a water-based formula such as Beija Flor Naturals, Acai Mango Lotion. It’s a creamy facial moisturizer that absorbs perfectly into skin. You’ll have a nice healthy, shine-free glow, perfect for when you want to ditch the makeup.

Yup, it’s OFFICIAL, Official!

Ok y’all, 2020 has been a year. We hope you’ve been staying safe and protecting your mental space! It’s been quite the year for us too, but we’re excited because we’ve launched our e-marketing place,!

So…allow us to re-introduce ourselves…

We are Aurum79 Beauty. A Black & Latina women owned e-marketplace for indie beauty and wellness products created by men and women of color. For us “Inclusivity” isn’t just a trend, but a standard. We intentionally set out to create a space for brands/products that consider skin tone, celebrate a variety of hair types and honor age. A place where we are always prioritized when it comes to beauty.

“Like myself, so many women enter a new decade of life and then realize the (hair and skin) beauty regimen they are used to isn’t quite working anymore. It’s important for us to support the beauty & wellness needs for women of color throughout every phase of life.” – Bridget, Co-Founder

“Our hair & skin is beautiful, yet sometimes it can be complicated. Because people of color come in all shades and hair types, we need options to explore what works best for an individual. No longer can we live in a world where mainstream beauty stores carve out a corner of their shelves.”- Nathalie, Co-Founder

“Navigating beauty can be super easy or daunting when in reality it should be an enjoyable experience. Let’s’ take hair for example. Textured hair is so diverse and beautiful but requires a lot of trial and education. Unfortunately, there isn’t enough representation across all textures unless you have a certain curl pattern. At Aurum79, we want to make sure that everyone can easily find the products and information that’s right for them.” – Camille, Co-Founder

With that said, our goal is to connect you with the DOPEST indie brands that are truly inclusive. We partner with brands from all over and carefully select products that meet your specific needs. Regardless of your age, skin tone, and hair type, we got you.

It’s been a slow build, but we have a lot of exciting new updates, brand info, tutorials, contests, etc. coming soon so stay tuned! Be sure to subscribe to our newsletter if you haven’t already and follow us on Instagram

In the meantime, get your shop on!

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